{"id":80,"date":"2022-02-21T10:16:24","date_gmt":"2022-02-21T10:16:24","guid":{"rendered":"https:\/\/salestegy.de\/?page_id=80"},"modified":"2023-08-09T16:11:42","modified_gmt":"2023-08-09T16:11:42","slug":"startseite","status":"publish","type":"page","link":"https:\/\/salestegy.de\/en\/","title":{"rendered":"Startseite"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"80\" class=\"elementor elementor-80\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f408017 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f408017\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b17a262\" data-id=\"b17a262\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a6bd4bc elementor-widget elementor-widget-heading\" data-id=\"5a6bd4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SALES<span style=\"color: #0068A8\">TEGY<\/span> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1b315b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1b315b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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&& FB3D_CLIENT_LOCALE.render && FB3D_CLIENT_LOCALE.render();<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09e1d2b\" data-id=\"09e1d2b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d44fecd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d44fecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The new book by Prof. Dr. Jan Wieseke (Volume 2)<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0b574 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c0b574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCombining <strong><span style=\"color: #b6100e;\">SALES<\/span> &amp; <span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong><br>\nGuiding Innovative Business Models to Success\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-910e11c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"910e11c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26cf5c5\" data-id=\"26cf5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76df37c elementor-align-left elementor-mobile-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"76df37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/salestegy.de\/en\/bestellung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Order Volume 2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f6d5031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f6d5031\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61344ae1\" data-id=\"61344ae1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70621a6e elementor-widget elementor-widget-heading\" data-id=\"70621a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inhalt des Buches<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13af1da3 elementor-widget elementor-widget-text-editor\" data-id=\"13af1da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span> <\/strong> wurde f\u00fcr Entscheider:innen im Vertrieb und im strategischen Management entwickelt. Der Ansatz verbindet die bislang h\u00e4ufig voneinander getrennten Welten des Vertriebs und des strategischen Managements.<\/p><p><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span> <\/strong> bedeutet, dass <strong><span style=\"color: #b6100e;\">SALES<\/span><\/strong> &amp; <strong><span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong> verbunden werden, um erfolgstr\u00e4chtige Gesch\u00e4ftsmodelle zu finden und sie vertrieblich effektiv umzusetzen.<\/p><p>In dem Buch wird die praktische Umsetzung innovativer Gesch\u00e4ftsmodelle anhand detaillierter Unternehmensbeispiele abgebildet. Manager:innen erhalten eine Schritt f\u00fcr Schritt-Anleitung, wie sie ihre Gesch\u00e4ftsmodelle bewerten und ihr Vertriebsmanagement erfolgreich ausrichten k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef57471 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ef57471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-ef57471{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62c10b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f62c10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/salestegy.de\/wp-content\/uploads\/2023\/02\/Whitepaper-SALESTEGY-EN.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download - Whitepaper on the SALESTEGY-approach<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b63feae elementor-hidden-mobile\" data-id=\"2b63feae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c08995 elementor-widget elementor-widget-gallery\" data-id=\"12c08995\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/MG_9415.jpg\" data-width=\"\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/MG_9434.jpg\" data-width=\"\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/MG_9424.jpg\" data-width=\"\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/MG_9421.jpg\" data-width=\"\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/MG_9419.jpg\" data-width=\"\" data-height=\"\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24eb9a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24eb9a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8eea94\" data-id=\"b8eea94\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21767f8 elementor-widget elementor-widget-menu-anchor\" data-id=\"21767f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"referenzen\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bb214 elementor-widget elementor-widget-menu-anchor\" data-id=\"43bb214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"endorsements\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88ee2c elementor-widget elementor-widget-heading\" data-id=\"f88ee2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Referenzen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4beda3 elementor-testimonial--layout-image_above elementor-testimonial--skin-default elementor-testimonial--align-center elementor-arrows-yes elementor-widget elementor-widget-testimonial-carousel\" data-id=\"b4beda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:1000,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201eWohin f\u00fchren digitale Gesch\u00e4ftsmodelle den Vertrieb? Dieses Buch gibt eine Antwort.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">THORSTEN SCHR\u00d6ER<\/span><span class=\"elementor-testimonial__title\">DIRECTOR ECOSYSTEM<br><b><font color=\"#6C6A6A\">IBM<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201eSALESTEGY liefert einen exzellenten Leitfaden zur Zusammenf\u00fchrung von Vertrieb und Strategie.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">HANS-J\u00dcRGEN WAMSER<\/span><span class=\"elementor-testimonial__title\">VICE PRESIDENT SALES OPERATIONS \u2013 DIGITAL INDUSTRIES<br><b><font color=\"#6C6A6A\">SIEMENS<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201eWie wichtig der Vertrieb f\u00fcr den Erfolg, aber auch f\u00fcr die Entwicklung digitaler Gesch\u00e4ftsmodelle ist, zeigt dieses Buch. Wie schon in Band 1 ein toller Mix aus Wissenschaft und Praxis.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">WALTER SEXAUER<\/span><span class=\"elementor-testimonial__title\">SENIOR MANAGER DIGITAL INNOVATIONS<br><b><font color=\"#6C6A6A\">HEIDELBERGER DRUCKMASCHINEN<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201eDas ist der erste Leitfaden dazu, wie wir den Vertrieb der Zukunft aufbauen m\u00fcssen.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">STEFAN GLADECK<\/span><span class=\"elementor-testimonial__title\">DIRECTOR EMEA RAILWAYS<br><b><font color=\"#6C6A6A\">SKF<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201eSALESTEGY verbindet zum ersten Mal, was verbunden geh\u00f6rt: Strategisches Management & Vertrieb.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">HOLGER JENTSCH <\/span><span class=\"elementor-testimonial__title\">GROUP VICE PRESIDENT \u2013 SALES EXCELLENCE<br><b><font color=\"#6C6A6A\">WILO<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201eDieses Buch enth\u00e4lt den Code zu Ihrem zuk\u00fcnftigen Gesch\u00e4ftsmodel. Und was dazu notwendig ist.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">VITO HENNING<\/span><span class=\"elementor-testimonial__title\">HEAD OF BUSINESS \u2013 TEROSON<br><b><font color=\"#6C6A6A\">HENKEL<\/font><\/b><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c942b52 elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1c942b52\" data-element_type=\"section\" data-e-type=\"section\" id=\"buchvorschau\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;3&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-575ee7ae\" data-id=\"575ee7ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dec400 elementor-widget elementor-widget-menu-anchor\" data-id=\"6dec400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"blick-ins-buch\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bf96c5 elementor-widget elementor-widget-heading\" data-id=\"43bf96c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blick ins Buch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9502152 elementor-widget elementor-widget-shortcode\" data-id=\"9502152\" 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&& FB3D_CLIENT_LOCALE.render && FB3D_CLIENT_LOCALE.render();<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a01773 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"68a01773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/salestegy.de\/bestellung\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt Buch bestellen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed52ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed52ecb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abd025f\" data-id=\"abd025f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1f7fb1 elementor-widget elementor-widget-text-editor\" data-id=\"e1f7fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span> <\/strong> ist die Verbindung von <strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--base-2);\"><span style=\"color: #b6100e;\">SALES <\/span><\/strong>&amp; <strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--base-2);\"><span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong><\/h3><p>Durch die Ausbreitung von Death Valley-M\u00e4rkten wird sie zunehmend wichtig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bee7e1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bee7e1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c96dc5\" data-id=\"3c96dc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be017b5 elementor-widget elementor-widget-image\" data-id=\"be017b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"352\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Death-Valley-Markets.png\" class=\"attachment-large size-large wp-image-424\" alt=\"\" srcset=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Death-Valley-Markets.png 600w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Death-Valley-Markets-300x176.png 300w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Death-Valley-Markets-18x12.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12eadb2\" data-id=\"12eadb2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-306ca2e elementor-widget elementor-widget-text-editor\" data-id=\"306ca2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Warum breiten sich Death Valley-M\u00e4rkte aus?<\/strong><br \/>Death Valley-M\u00e4rkte sind Marktbereiche, in denen Anbieter ihre Produkte und Leistungen nur noch mit sehr geringen Gewinnmargen verkaufen k\u00f6nnen. Unter solchen Marktbedingungen ist die lebensnotwendige Marge f\u00fcr Unternehmen genauso knapp wie das Wasser f\u00fcr die Pflanzen im Death Valley.<\/p><p>Viele Unternehmen aus hoch entwickelten Industrienationen geraten zunehmend in den Sog von Death Valley-M\u00e4rkten. Durch die Globalisierung, Digitalisierung und Krisen wird dieser Prozess beschleunigt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb9d139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb9d139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7718652\" data-id=\"7718652\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d90f63 elementor-widget elementor-widget-text-editor\" data-id=\"3d90f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Wie k\u00f6nnen Unternehmen Green Hill-M\u00e4rkte erreichen?<\/strong><br \/>Green Hill-M\u00e4rkte sind Marktbereiche, in denen Kunden bereit sind, die Angebote eines Unternehmens mit einem Preis zu verg\u00fcten, der dem Anbieter eine satte Gewinnmarge erm\u00f6glicht.<\/p><p>Um das Ziel der hohen Zahlungsbereitschaft zu erreichen, m\u00fcssen Unternehmen f\u00fcr ihre Kunden intelligente L\u00f6sungen entwickeln. Daher investieren viele B2B-Unternehmen zunehmend in Solution-Gesch\u00e4ftsmodelle. Nur noch 43 % der untersuchten B2B-Unternehmen sehen sich heute im reinen Produktgesch\u00e4ft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0af749\" data-id=\"b0af749\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148a16d elementor-widget elementor-widget-image\" data-id=\"148a16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"352\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Green-Hill-Markets.png\" class=\"attachment-large size-large wp-image-425\" alt=\"\" srcset=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Green-Hill-Markets.png 600w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Green-Hill-Markets-300x176.png 300w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/Green-Hill-Markets-18x12.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3e7a0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3e7a0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a683d07\" data-id=\"a683d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b910c7 elementor-widget elementor-widget-text-editor\" data-id=\"6b910c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Was bedeutet <strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong>?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aec8537 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aec8537\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92c6fed\" data-id=\"92c6fed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fee9c5b elementor-widget elementor-widget-text-editor\" data-id=\"fee9c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY <\/span><\/strong><span style=\"font-size: inherit;\">ist die Verbindung von <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--base-2);\"><span style=\"color: #b6100e;\">SALES <\/span><\/strong>&amp; <strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--base-2);\"><span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong><span style=\"font-size: inherit;\">. Solution-Gesch\u00e4ftsmodelle erfordern diese Verbindung; sowohl f\u00fcr deren Findung als auch deren Umsetzung.<\/span><\/p><p><strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong> nutzt Sales in einer Doppelfunktion: 1) als Impulsgeber beim Finden und<br \/>2) als Umsetzer bei der Einf\u00fchrung von Solution-Gesch\u00e4ftsmodellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c248b\" data-id=\"50c248b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c73f7b elementor-widget elementor-widget-image\" data-id=\"9c73f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/03\/SALESTEGY-Logo.svg\" class=\"attachment-large size-large wp-image-417\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ef1fa elementor-widget elementor-widget-text-editor\" data-id=\"92ef1fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Was ver\u00e4ndert sich durch <strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong>?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef3d54 elementor-widget elementor-widget-text-editor\" data-id=\"5ef3d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Idee der <strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong> widerspricht der klassischen Rollenverteilung, wonach das strategische Management und der Vertrieb weit entfernt voneinander agieren und der Vertrieb das ausf\u00fchrt, was das strategische Management vorgibt.<\/p><p>Demgegen\u00fcber sieht die <strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong>-Rollenverteilung eine enge Verzahnung zwischen strategischem Management und Vertrieb vor. Der Vertrieb agiert hier auf Augenh\u00f6he, indem Stellvertreter des Vertriebs in strategische Entscheidungen einbezogen werden oder sogar permanent auf Vorstandsebene integriert sind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49ec15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49ec15\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0db5d10\" data-id=\"0db5d10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0263c07 elementor-widget elementor-widget-text-editor\" data-id=\"0263c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Was umfasst der <strong><span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong>-Bereich von SALES<strong><span style=\"color: #0068a8;\">TEGY<\/span><\/strong>?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-993a260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"993a260\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae78646\" data-id=\"ae78646\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-157287d elementor-widget elementor-widget-image\" data-id=\"157287d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/04\/Grafik-Strategy-SALESTEGY.svg\" class=\"attachment-medium_large size-medium_large wp-image-620\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-82eef25\" data-id=\"82eef25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4346559 elementor-widget elementor-widget-text-editor\" data-id=\"4346559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im <strong><span style=\"color: #0068a8;\">STRATEGY<\/span><\/strong>-Bereich der <strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong> geht es darum, erfolgstr\u00e4chtige Gesch\u00e4ftsmodelle zu finden (vgl. Kapitel 3\u20136).<\/p><p>Dazu braucht man zun\u00e4chst die Logik, mit deren Hilfe die Vielzahl m\u00f6glicher Gesch\u00e4ftsmodelle auf ein handhabbares Ma\u00df reduziert werden kann. Anhand der Logik in diesem Buch lassen sich f\u00fcnf Gesch\u00e4ftsmodell-Stufen differenzieren, die heute in hoch entwickelten M\u00e4rkten anzutreffen sind (Commodities, Premium, 1<sup>st<\/sup> step Solutions, 2<sup>nd<\/sup> step Solutions, Super Complex Solutions).<\/p><p>Mit dem <strong>\u201eSNOOFY-Gesch\u00e4ftsmodell-Audit\u201c<\/strong> wird ein Vorgehen vorgestellt, mit dem Sie Ihre Wettbewerbsvorteile innerhalb der f\u00fcnf Gesch\u00e4ftsmodell-Stufen bewerten k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e47243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e47243\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47ab4ab\" data-id=\"47ab4ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f01864 elementor-widget elementor-widget-text-editor\" data-id=\"4f01864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Was umfasst der <strong><span style=\"color: #b6100e;\">SALES<\/span><\/strong>-Bereich von <strong><span style=\"color: #b6100e;\">SALES<\/span><\/strong>TEGY?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b5ced5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b5ced5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30c90a5\" data-id=\"30c90a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995a8dc elementor-widget elementor-widget-image\" data-id=\"995a8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/04\/Grafik-Sales-SALESTEGY.svg\" class=\"attachment-medium_large size-medium_large wp-image-618\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bda628\" data-id=\"9bda628\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d53bcb5 elementor-widget elementor-widget-text-editor\" data-id=\"d53bcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im <strong><span style=\"color: #b6100e;\">SALES<\/span><\/strong>-Bereich der <strong><span style=\"color: #b6100e;\">SALES<\/span><span style=\"color: #0068a8;\">TEGY<\/span><\/strong> geht es darum, erfolgstra\u0308chtige Gescha\u0308ftsmodelle umzusetzen (vgl. Kapitel 9\u201314).<\/p><p>Der Eintritt in eine neue Gescha\u0308ftsmodell-Stufe beeinflusst alle Bereiche des Vertriebsmanagements, na\u0308mlich:<\/p><ul><li>Welche Mitarbeiterkompetenzen im Vertrieb<br \/>notwendig sind (vgl. Kapitel 9).<\/li><li>Welche Vertriebsvergu\u0308tung notwendig<br \/>ist (vgl. Kapitel 10).<\/li><li>Welche Vertriebsfu\u0308hrung notwendig<br \/>ist (vgl. Kapitel 11).<\/li><li>Welches Lead Management notwendig<br \/>ist (vgl. Kapitel 12).<\/li><li>Welche Vertriebsstrukturen (z.B. Vertriebskana\u0308le) notwendig sind (vgl. Kapitel 13).<\/li><li>Welche Verkaufsmethoden notwendig sind<br \/>(vgl. Kapitel 14).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b413b93 elementor-widget elementor-widget-text-editor\" data-id=\"b413b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es gibt jedoch \u201eDeath Valley-Gefahren\u201c im Vertrieb (vgl. Kapitel 8). Jeder der obigen Bereiche des Vertriebsmanagements ist so ma\u0308chtig, dass ein komplettes Gesch\u00e4ftsmodell daran scheitern kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f603592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f603592\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfc41d2\" data-id=\"cfc41d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4793dcf elementor-widget elementor-widget-menu-anchor\" data-id=\"4793dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"autor\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0af30 elementor-widget elementor-widget-image\" data-id=\"0d0af30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Jan_Wieseke_Autor.jpg\" class=\"attachment-large size-large wp-image-64\" alt=\"\" srcset=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Jan_Wieseke_Autor.jpg 1000w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Jan_Wieseke_Autor-300x300.jpg 300w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Jan_Wieseke_Autor-150x150.jpg 150w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Jan_Wieseke_Autor-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00a9 Daniel Sadrowski<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-790bc86\" data-id=\"790bc86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-514baa2 elementor-widget elementor-widget-menu-anchor\" data-id=\"514baa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"the-author\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20074d8 elementor-widget elementor-widget-menu-anchor\" data-id=\"20074d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"der-autor\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f660a50 elementor-widget elementor-widget-heading\" data-id=\"f660a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Der Autor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e943e47 elementor-widget elementor-widget-text-editor\" data-id=\"e943e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Prof. Dr. Jan Wieseke<\/strong><\/p><p>Jan Wieseke z\u00e4hlt zu den Top-4-Vertriebsforschern weltweit.*<\/p><p>Er ist Lehrstuhlinhaber am <a href=\"https:\/\/smd.rub.de\/\">Sales Management Department<\/a> der Ruhr-Universit\u00e4t Bochum und als Gastprofessor an der ESMT Berlin sowie der Loughborough University (UK) t\u00e4tig. F\u00fcr die Praxisn\u00e4he seiner Lehre erhielt er die bundesweite Auszeichnung als \u201eProfessor des Jahres\u201c. Er ist wissenschaftlicher Beirat von Prof. Schmitz &amp; Wieseke \u2013 Sales Management Consulting, einer vertriebsfokussierten Managementberatung.<\/p><p><em>* Author Productivity Ranking der American Marketing Association zur Forschungsleistung der letzten Dekade<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b528595 e-grid-align-left e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"b528595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-451a6ff\" href=\"https:\/\/www.linkedin.com\/in\/univ-prof-dr-jan-wieseke\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-143b7a8\" href=\"mailto:jan.wieseke@sales-management-department.de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Envelope<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-721e4b37 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"721e4b37\" data-element_type=\"section\" data-e-type=\"section\" id=\"salestegy\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;3&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4da9d96f\" data-id=\"4da9d96f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a80425d elementor-widget elementor-widget-menu-anchor\" data-id=\"a80425d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erster-band\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370084e elementor-widget elementor-widget-menu-anchor\" data-id=\"370084e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"volume-1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6f4595 elementor-widget elementor-widget-heading\" data-id=\"3d6f4595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Band 1: <span style=\"color: #0068A8\">Die Sales Profit Chain<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-710ffb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"710ffb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c8e6c8b\" data-id=\"4c8e6c8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3badd44e elementor-widget elementor-widget-text-editor\" data-id=\"3badd44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Sales Profit Chain (SPC) wurde f\u00fcr Entscheider:innen im Vertrieb entwickelt. \u00dcber 4.000 Unternehmen haben zu einem einzigartigen und praktischen Ansatz beigetragen. Mit Hilfe von 12 Fragen analysiert der SPC-Ansatz die wichtigsten Wirkungsketten des Vertriebs und erschlie\u00dft damit Wachstumshebel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464453b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"464453b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"455\" src=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Sales-Profit-Chain.jpg\" class=\"attachment-full size-full wp-image-163\" alt=\"\" srcset=\"https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Sales-Profit-Chain.jpg 1020w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Sales-Profit-Chain-300x134.jpg 300w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Sales-Profit-Chain-768x343.jpg 768w, https:\/\/salestegy.de\/wp-content\/uploads\/2022\/02\/Sales-Profit-Chain-18x8.jpg 18w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cca7430 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3cca7430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sales-profit-chain.de\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zum ersten Band<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SALESTEGY Das neue Buch von Prof. Dr. Jan Wieseke (Band 2) SALES &amp; STRATEGY verbinden&#8211; innovative Gesch\u00e4ftsmodelle zum Erfolg f\u00fchren Buch bestellen The new book by Prof. Dr. Jan Wieseke (Volume 2) Combining SALES &amp; STRATEGY Guiding Innovative Business Models to Success Order Volume 2 Inhalt des Buches SALESTEGY wurde f\u00fcr Entscheider:innen im Vertrieb und &#8230; <a title=\"Startseite\" class=\"read-more\" href=\"https:\/\/salestegy.de\/en\/\" aria-label=\"Read more about Startseite\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-80","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":457,"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":926,"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/pages\/80\/revisions\/926"}],"wp:attachment":[{"href":"https:\/\/salestegy.de\/en\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}